Air & Weather Perfume is Featured on Subkit
We’re pleased to be featured in this article by the online magazine and podcaster, Subkit. Subkit is devoted to stories of entrepreneurship. It’s a quick-read Q&A!
COME TRY OUR NEWEST RELEASE: LILAC! Purchase of any 30ml/1 fl. oz fragrance comes with free shipping AND a complimentary 5 ml gift of any fragrance of your choosing! Please specify your choice by sending a note after checkout... Dismiss
We’re pleased to be featured in this article by the online magazine and podcaster, Subkit. Subkit is devoted to stories of entrepreneurship. It’s a quick-read Q&A!
I’m posting this recipe of my own here because the often-quoted Remembrance of Things Past (Recherche du Temps Perdu) quote written by Proust, “And once I had recognized the taste of the crumb of madeleine soaked in her decoction of lime-flowers…” aka LINDEN FLOWERS. These could be worthy of dunking in linden tea. As you wear your perfume, of course!
As for the jasmine tea used here, the option of black, white or green tea will have to be your choice, as long as it is fresh and fragrant. For this recipe, you also have a choice of using a spice grinder or a mortar and pestle to work the tea down into small flakes to incorporate fully into the batter -OR- you can skip the grinding and use fine mesh sieve to strain the tea for an “infused” batter without including any actual ground tea. I’ll leave it up to you!
If you are using the mesh sieve to strain the tea for an “infused” batter, you may want to prepare the batter the night before and allow it to keep inside the refrigerator overnight to help intensify the jasmine flavor. If you are incorporating the actual ground tea into the batter, letting it sit overnight probably isn’t necessary.
This recipe makes a baker’s dozen.
INGREDIENTS
3 Tablespoons Jasmine-scented tea (read the paragraphs above!)
1/2 cup unsalted butter
2/3 cup sugar
2 eggs at room temperature
2 Tablespoons of honey
1/2 teaspoon baking powder
1/8 teaspoon salt
1/2 teaspoon vanilla extract
1 cup unbleached flour
INSTRUCTIONS
2. In a separate, larger bowl, mix the sugar with the flour, salt and baking powder. In another bowl, whisk together the eggs well with the honey and vanilla extract. Add the egg mixture to the dry mixture until just combined.
3. At this point, add your choice of the ground tea + melted butter or use a fine mesh strainer to strain the melted butter into the mixture. Stir until fully combined. Depending on which method you choose with your tea and butter, you can let the batter sit overnight or at least allow the batter to sit inside the refrigerator for one hour. If you would like to know more about the science behind the WHY of allowing the batter sit if you’re not infusing it, read here.
4. Preheat the oven to 450F/232C. Flour the madeleine pan or silicone madeleine sheet. Add one heaping tablespoon of batter to each madeleine shell. No need to overfill or smear it around to achieve a level surface as the baking will take care of that! Place tray of madeleines back into the fridge for 10 minutes because you’ve raised its temperature slightly since removing it to fill the pan.
5. Place madeleines into the oven, but now is when you need to keep watch and keep track of the time. After baking 2-3 minutes, a small dip will emerge upon the surface of the madeleines. Reduce the oven temperature to 390F/199C and bake for another 4 minutes or so until a small hill starts to emerge along the surface of the batter. Lower the oven heat to 350F/177C and bake until the madeleines are well-rounded and golden at the edges, approximately another 4 to 5 minutes.
6. Remove madeleines from the oven and pop them out onto a wire rack to cool. If you need to re-use the pan or sheet for a second batch, make sure that is it clean, cool and dusted once again. The madeleines are best eaten warm but may be saved for a day or two inside an air-tight container.
My fascination with how the olfactory ties in with well-being is one of the reasons why I studied perfumery. So many aspects of our lives are linked inextricably to fragrance that it’s easy to take for granted: from basic household cleaning products to common street smell and scents that arise from the changes in seasons—like Pumpkin Spice Everything and fresh, resinous fir needles at Christmas tree stands.
Think of the routine scents that accompany the daily rituals of waking, like making coffee or tea and grabbing breakfast. Coming home at night, a neighbor’s freshly cooked dinner may tantalize, if it isn’t the torturous waft emanating from the food delivery man’s bag inside an elevator. One’s evening ritual might include peeling out of sweaty gym clothes and settling into a hot soapy shower or a tub filled with Epsom salts. On the weekend the scents may shift to that of laundry soap and fabric softener sheets and a late Sunday breakfast with bacon and eggs or maple-syrupy pancakes.
Everything we encounter olfactorily is often taken for granted as part of an accepted routine as our minds race elsewhere and onto the next thing. Yet the sense of smell is powerful in terms of creating lasting memories.
Ask yourself what scents you can recall immediately from childhood? For me: orange peel lingering beneath fingernails, freshly sharpened lead pencils, crayons, fig newton cookies, mimeograph ink at school and the my grandmother’s copious usage of Aqua Net hairspray and Murphy’s Oil of Flax soap to mop the floors.
We’re often told that human noses do not have the amazing reach and power of a dog’s olfactory capacity, but I agree with this article, which states that the real reason is because we’re not paying attention or giving it much priority.
While the world may prioritize visual and auditory senses to a degree of overstimulation via computers, emails, phone calls accompanied by a bombardment of adverts, life-sized digital LED billboards, television/internet news footage and video games, fragrance can serve as a swift, therapeutic touchstone that offers soothing comfort and familiarity. Scent connects us instantly to the emotions, and well-being is about finding balance, peace of mind and establishing a mood.
Why do you wear perfume?
Filmed earlier this summer!
The Stuyvesant Square Park Neighborhood Association will be hosting their 2021 Gala and Silent Auction on October 7, 2021. All proceeds go toward park improvements, which include rose bushes, arbor care and fountain repair. Air & Weather is pleased to offer our Linden perfume as an auction item, as the fragrance was inspired by the Little Leaf linden trees within the park.
This will be SPNA’s first fundraising event since the pandemic, and it will be held at the historic St. George’s Church in Manhattan.
A client asked me the other day about the difference between alcohol-based fragrance and oil-based fragrance so I thought I would write a quick post to explain:
Alcohol-based perfume
Alcohol, as a carrier, creates a fine veil mist due to its wide vapor dispersement when sprayed. This allows you to step inside the scent and become enveloped within it. As a result, an alcohol-based perfume offers a very quick and fully dimensional idea of what a perfume smells like. If there’s one drawback to using alcohol as a carrier, it’s that it can be mildly drying to the skin.
Oil-based perfume
When oil is used as a carrier for the fragrance formulation instead of alcohol, the bottle often comes with a dabber or as a roll-on because oil is too thick of a substance to use in an atomizer.
Oil-based perfumes will be more of an intimate experience with a fragrance, as it responds to the warmth of your skin and your body heat. So instead of creating a cloud of fragrance to step into, the body becomes the warming vessel and diffuser. Oil-based perfumes are also hydrating and retain the skin’s moisture, which in turn extends the longevity of the fragrance, compared to an alcohol-based perfume.
One of the common tips for how to make an (alcohol-based) perfume last, is to first massage unscented lotion to your skin before applying the perfume.
Which Should You Choose?
Whether you choose an alcohol-based fragrance or an oil-based fragrance is entirely a matter of preference, as each delivers the perfume uniquely upon application. If you enjoy spritzing a fine mist of your favorite fragrance that settles over you like a soothing cloud, then choose an alcohol-based perfume. If you prefer to dab an oil-based perfume over pulse points and enjoy how it emanates subtly from your skin, then choose an oil-based perfume.
Today is opening day, in the midst of a major tropical storm in New York City–and thankfully, at this moment, we do have electricity. (Never a dull moment.). Our current release is Linden.