Happy National Fragrance Day!


We’re pleased to announce the donation of a 10 mL travel-sized spray bottle of Air & Weather’s Linden to Bois de Jasmine‘s led fundraiser for the Ukraine. Today is the last day! Visit the link to learn more.
COME TRY OUR NEWEST RELEASE: LILAC! Purchase of any 30ml/1 fl. oz fragrance comes with free shipping AND a complimentary 5 ml gift of any fragrance of your choosing! Please specify your choice by sending a note after checkout... Dismiss
We’re pleased to announce the donation of a 10 mL travel-sized spray bottle of Air & Weather’s Linden to Bois de Jasmine‘s led fundraiser for the Ukraine. Today is the last day! Visit the link to learn more.
Hand-painted by Air & Weather’s perfumer, Julia (on her office wall), this Cobalt Blue Botanical design is now the glossy cover to a perfectly portable notebook and planner available online the world over. Now you can get organized and feel productive for carrying all your important notes in one place.
Air & Weather is pleased to donate a full-sized bottle of Linden to the silent auction again for this year’s Stuyvesant Square Park Neighborhood Association’s Annual Fundraising Gala, which takes place Friday, October 21st, 2002 from 6:30 to 9:30 PM at St. George’s. All proceeds go directly to making park improvements, from gardening, tree care and upkeep. Please visit their website for ticket details!
We’re pleased to be featured in this article by the online magazine and podcaster, Subkit. Subkit is devoted to stories of entrepreneurship. It’s a quick-read Q&A!
Michael Taylor’s Princely Use of Air & Weather’s Linden: This website launched in late August of last year, but already, we’ve been bowled over by many clients who have purchased the Linden fragrance three times over in this time. Illinois-based professional guitarist Michael Taylor is one of those clients, who surprised me with his use of the fragrance:
“I use it in my studio. I’m thinking of spraying it inside the sound holes of my acoustics. I think it’s a nice, subtle fragrance, not overpowering at all. A little bit of springtime in a bottle,” Taylor says.
“One of my students who is into fragrances really likes it. She told me Prince used to spray perfume on his feet before going to bed. I did not know that. Potential marketing slogan here, ‘Prince probably would have used Linden on his toes!’”
Taylor reports that his student recalls hearing this story via a PBS or NPR’s All Things Considered, Fresh Air type of program following the news of Prince’s death in 2016, but I haven’t been able to source it online anywhere. If anyone knows of this story’s origin, please share!
What DID Prince smell like? Madonna, who dated Prince in the 80s, famously stated in a Rolling Stone Magazine interview that he smelled like lavender. Other reports say that he favored Annick Goutal’s Eau d’Hadrien and Eau Du Sud. His memoir collaborator Dan Piepenbring did mention in a Fresh Air interview that Prince “certainly exuded a fragrance.”
Given that Prince released a casual perfume for women called “3121” in 2007 that features notes of a white floral, perhaps he would have liked Air & Weather’s Linden…who knows?
The only certainty that can be gleaned about Prince’s fond regard for fragrance might be found in his lyrics for his 1981 song “Cool,” “I wear the finest perfume money can buy. It keeps me smelling’ like a rose…”
Here’s a video of Michael Taylor performing not a Prince song but a solo instrumental guitar favorite, Santo & Johnny’s Sleep Walk.
I’m posting this recipe of my own here because the often-quoted Remembrance of Things Past (Recherche du Temps Perdu) quote written by Proust, “And once I had recognized the taste of the crumb of madeleine soaked in her decoction of lime-flowers…” aka LINDEN FLOWERS. These could be worthy of dunking in linden tea. As you wear your perfume, of course!
As for the jasmine tea used here, the option of black, white or green tea will have to be your choice, as long as it is fresh and fragrant. For this recipe, you also have a choice of using a spice grinder or a mortar and pestle to work the tea down into small flakes to incorporate fully into the batter -OR- you can skip the grinding and use fine mesh sieve to strain the tea for an “infused” batter without including any actual ground tea. I’ll leave it up to you!
If you are using the mesh sieve to strain the tea for an “infused” batter, you may want to prepare the batter the night before and allow it to keep inside the refrigerator overnight to help intensify the jasmine flavor. If you are incorporating the actual ground tea into the batter, letting it sit overnight probably isn’t necessary.
This recipe makes a baker’s dozen.
INGREDIENTS
3 Tablespoons Jasmine-scented tea (read the paragraphs above!)
1/2 cup unsalted butter
2/3 cup sugar
2 eggs at room temperature
2 Tablespoons of honey
1/2 teaspoon baking powder
1/8 teaspoon salt
1/2 teaspoon vanilla extract
1 cup unbleached flour
INSTRUCTIONS
2. In a separate, larger bowl, mix the sugar with the flour, salt and baking powder. In another bowl, whisk together the eggs well with the honey and vanilla extract. Add the egg mixture to the dry mixture until just combined.
3. At this point, add your choice of the ground tea + melted butter or use a fine mesh strainer to strain the melted butter into the mixture. Stir until fully combined. Depending on which method you choose with your tea and butter, you can let the batter sit overnight or at least allow the batter to sit inside the refrigerator for one hour. If you would like to know more about the science behind the WHY of allowing the batter sit if you’re not infusing it, read here.
4. Preheat the oven to 450F/232C. Flour the madeleine pan or silicone madeleine sheet. Add one heaping tablespoon of batter to each madeleine shell. No need to overfill or smear it around to achieve a level surface as the baking will take care of that! Place tray of madeleines back into the fridge for 10 minutes because you’ve raised its temperature slightly since removing it to fill the pan.
5. Place madeleines into the oven, but now is when you need to keep watch and keep track of the time. After baking 2-3 minutes, a small dip will emerge upon the surface of the madeleines. Reduce the oven temperature to 390F/199C and bake for another 4 minutes or so until a small hill starts to emerge along the surface of the batter. Lower the oven heat to 350F/177C and bake until the madeleines are well-rounded and golden at the edges, approximately another 4 to 5 minutes.
6. Remove madeleines from the oven and pop them out onto a wire rack to cool. If you need to re-use the pan or sheet for a second batch, make sure that is it clean, cool and dusted once again. The madeleines are best eaten warm but may be saved for a day or two inside an air-tight container.
My fascination with how the olfactory ties in with well-being is one of the reasons why I studied perfumery. So many aspects of our lives are linked inextricably to fragrance that it’s easy to take for granted: from basic household cleaning products to common street smell and scents that arise from the changes in seasons—like Pumpkin Spice Everything and fresh, resinous fir needles at Christmas tree stands.
Think of the routine scents that accompany the daily rituals of waking, like making coffee or tea and grabbing breakfast. Coming home at night, a neighbor’s freshly cooked dinner may tantalize, if it isn’t the torturous waft emanating from the food delivery man’s bag inside an elevator. One’s evening ritual might include peeling out of sweaty gym clothes and settling into a hot soapy shower or a tub filled with Epsom salts. On the weekend the scents may shift to that of laundry soap and fabric softener sheets and a late Sunday breakfast with bacon and eggs or maple-syrupy pancakes.
Everything we encounter olfactorily is often taken for granted as part of an accepted routine as our minds race elsewhere and onto the next thing. Yet the sense of smell is powerful in terms of creating lasting memories.
Ask yourself what scents you can recall immediately from childhood? For me: orange peel lingering beneath fingernails, freshly sharpened lead pencils, crayons, fig newton cookies, mimeograph ink at school and the my grandmother’s copious usage of Aqua Net hairspray and Murphy’s Oil of Flax soap to mop the floors.
We’re often told that human noses do not have the amazing reach and power of a dog’s olfactory capacity, but I agree with this article, which states that the real reason is because we’re not paying attention or giving it much priority.
While the world may prioritize visual and auditory senses to a degree of overstimulation via computers, emails, phone calls accompanied by a bombardment of adverts, life-sized digital LED billboards, television/internet news footage and video games, fragrance can serve as a swift, therapeutic touchstone that offers soothing comfort and familiarity. Scent connects us instantly to the emotions, and well-being is about finding balance, peace of mind and establishing a mood.
Why do you wear perfume?
Filmed earlier this summer!