Beauty News NYC Official’s coverage of ScentXplore 2025 has landed and includes a quote from Air & Weather perfumer Julia Crowe.

In the article “ScentXplore 2025: A Fragrant Wonderland,” Crowe describes the event as a “Willy Wonka Wonderland for the perfume-obsessed.” This perfectly captures the magic and excitement of this annual gathering of niche fragrance lovers, brand founders, and industry professionals.

The three-day convention at Center415 brought together dozens of brands from across the indie and niche perfume world, creating what Crowe calls “a scintillating circus of scent.” As an independent New York-based perfumer, she finds particular value in the creative community fostered by the event.

“What I appreciated so much as a fragrance brand owner was meeting other perfumers and experiencing the love they give to presenting their wares,” Crowe shares in the article. “That’s special.”

Beauty News NYC’s comprehensive coverage highlights ScentXplore as more than just a sampling opportunity — it’s become a crucial networking hub where fragrance creators, content creators, and enthusiasts can connect face-to-face in an industry increasingly driven by digital interaction.

The article features insights from multiple industry voices, from TikTok fragrance creators with tens of thousands of followers to brand managers at established houses, all emphasizing the unique value of these in-person connections.

For Air & Weather, to be featured in this coverage underscores our commitment to the artisanal fragrance community and our dedication to creating distinctive, thoughtfully crafted scents that stand out in the niche perfume landscape.

You can read the full Beauty News NYC article here.