Dawn breaks over Manhattan’s flower district, where dew-kissed petals perfume the morning air. This fragrance captures the enchanting atmosphere of 28th Street’s legendary flower market, where buckets overflow with fresh blooms and greenery lines the sidewalks.

The scent opens with the market’s soul: subtle hints of damp rich soil and the clean mineral scent of water droplets falling from suspended flower baskets, followed by the crisp wetness of just-cut stems and morning fog rolling off the Hudson. Green notes of crushed leaves and tender shoots mingle with earthy undertones of fertile soil and wooden crates dampened by early morning hosing. Lastly, a lush bouquet unfolds – armfuls of fresh peonies, garden roses, freesia, hyacinth, violets and lilies create an intoxicating floral chorus, their delicate petals still beaded with moisture.

This is an homage to New York’s urban garden – a place where nature’s most exquisite blooms meet the raw poetry of city streets.

Perfect for those who seek to carry a piece of this magical corner of Manhattan with them, where beauty blooms between buildings and every inhale tells a story of flowers finding their way in the city that never sleeps.